Benefits of Research

Businesses and organisations of all sizes can benefit from research. Resources are not unlimited, and research will help you to decide where, when and how to use your time and money most wisely.

The uses of market and social research are almost limitless, but here are a few ideas based on some of my recent projects:

  • Attract new customers and encourage repeat custom by finding out why your existing customers chose you in the first place.
  • Launch a new product or service, or even a new business start-up, by understanding customer demand and likely take-up.
  • Increase internal efficiency and reduce overheads by understanding your internal processes.
  • Support development grant applications from funding bodies.